The Major Donor Scorecard

Assess your major donor programme, or readiness to start one.

At Money Tree Fundraising, we know what it really takes to get a successful major donor programme underway.

 

We have developed this scorecard through working with dozens of organisations setting up a major donor programme for the first time.

 

If you’ve not yet started major donor fundraising then this scorecard will give you a sense of what it’ll take for your organisation to get started.

 

If you have started major donor fundraising then this scorecard will show you where to focus your efforts to improve your programme.

 

Free to download

Just 20 questions

Results in less than 2 minutes

Follow up emails with advice to improve each area

When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income.

The scorecard will measure your programme in the three elements essential for successful major donor fundraising

Who

How best can you identify potential donors with the capacity and propensity to support your organisation?

What

You need a proposal that is attractive to major donors. You need to be able to measure success agaisnt pre-set objectives. Donors need to see supporting documentation, processes and procedures.

How

People's top three fears are public speaking, deaht and asking for money (in that order)! The How is about the whole plan from meeting to getting to know, to asking and includes thanking and beyond.

"If you always do what you've always done, you'll always get what you've always got."

Jessie Porter

We have helped our clients to raise millions

We are on a mission to embed sustainable high value fundraising within charities of all size through our expert advice and delivery.

Endorsed by our clients:

"Money Tree Fundraising was great at understanding our needs and the unique way we work. They quickly helped us understand our major donor fundraising potential and provided valuable insights into our strengths and the areas that we could develop."

Lisa Robinson
Disasters Emergency Committee

"Having worked with (and for) many fundraising agencies over my 13 years in the sector, I can confidently say that Money Tree Fundraising are among the best. I have full confidence in our future work together."

David Lacey
Build Africa

Step change your major donor income

When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income.