The Major Donor Scorecard
Assess your major donor programme, or readiness to start one.
✓ Free to download
✓ Just 20 questions
✓ Results in about 2 minutes
✓ Follow up emails with advice to improve each area
At Money Tree Fundraising, we know what it really takes to get a successful major donor programme underway.
We have developed this scorecard through working with dozens of organisations setting up a major donor programme for the first time.
If you’ve not yet started major donor fundraising then this scorecard will give you a sense of what it’ll take for your organisation to get started.
If you have started major donor fundraising then this scorecard will show you where to focus your efforts to improve your programme.
When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income.
The scorecard will measure your programme in the three elements essential for successful major donor fundraising
Who
How best can you identify potential donors with the capacity and propensity to support your organisation?
What
You need a proposal that is attractive to major donors. You need to be able to measure success against pre-set objectives. Donors need to see supporting documentation, processes and procedures.
How
People's top three fears are public speaking, death and asking for money (in that order)! The How is about the whole plan from meeting to getting to know, to asking and includes thanking and beyond.
201 charities have measured themselves against this scorecard. The average score is 52%, just over half ready. Take it yourself and see where you stand against the sector.
The money is moving to major donors
Among the UK's wealthiest donors, median annual giving has risen from £1,800 to £25,000 in just three years. The opportunity has never been greater, and this scorecard shows you where to start.
Source: Beacon Collaborative / NPC
Endorsed by our clients:
"Money Tree Fundraising was great at understanding our needs and the unique way we work. They quickly helped us understand our major donor fundraising potential and provided valuable insights into our strengths and the areas that we could develop."
Lisa Robinson
Disasters Emergency Committee
"Having worked with (and for) many fundraising agencies over my 13 years in the sector, I can confidently say that Money Tree Fundraising are among the best. I have full confidence in our future work together."
David Lacey
Build Africa
Step change your major donor income
Only 24% of charities have a prioritised list of donors to approach. More than half have none at all. Twenty questions will show you which group you are in, and what to do next.
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